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Design | Technology | Business

Client: Scrunch
Project Timeline: June 2020 — November 2020
Focus: Brand Strategy & Website Design
Location: Remote (Team based in Australia)

Background

A unique digital appearance is a key element in today’s highly competitive environment. This story is about a 6-month journey I took as a designer to reimagine this vision for Scrunch.


Client: DesignAR (in collaboration with JJ Valaya)
Project Timeline: July 2020-August 2020
Focus: Website Design
Location: Mumbai, India
Team: Saniya Shaikh & Sahil Bhutani — Strategic Facilitators, Swapnil Shinde (Me) — Product Designer, Vikrant Shinde — Graphic Designer

Background

In today’s changing environment, conventional consumer culture has received a digital update, making e-commerce a core component for businesses to work seamlessly.

As one of India’s leading couturiers, JJ Valaya approached DesignAR wanting to launch his website under the name- ‘World of JJ Valaya’, creating a flagship experience that gives a ringside view of the design label’s legacy and portfolio, both as…


Client: Danielle Lewis
Project Timeline: December 2020- February 2021
Focus: UX Research and Website Design
Location: Remote (Queensland, Australia)

Background

After committing 15+ years of her life in sales, Danielle the co-founder of Scrunch, deciding to share her knowledge behind everything it takes to prosper in sales. Realizing that sales aren’t everyone’s cup of tea– a lot of people dislike sales and everything it entails, Danielle decided to not only change the drink but also change the thought process behind sales.


Client: Scrunch X Advance Queensland
Project Timeline: October 2020- November 2020
Focus: UX Research and Website Design
Location: Remote (Queensland, Australia)

Background

SPARK is a female founders program that was created for women in Australia to scale their businesses and grow as entrepreneurs. They had the sole vision for the betterment of Female Entrepreneurs such that this support would help them change the world.


Client: WAYZ
Project Timeline: November 2019 — February 2020
Focus: UX Research & Design
Location: Remote (Team scattered between Dubai and Mumbai)
Live App Store Link: https://apps.apple.com/sa/app/wayz-goes-every-wayz/id1569831891
Live Play Store Link: https://play.google.com/store/apps/details?id=com.wayz.android

Background

With electric scooters and rental cycles popping up in every country across the globe, WAYZ approached us intending to bring the first electric scooter and cycle model to the Kingdom of Saudi Arabia.

Wayz is known to be quite popular on social media in Saudi. Living up to the expectations was important to me but as a lead product designer, I wanted to make sure I deliver a…


Client: Aditya Birla Group
Project Timeline: November 2019 — February 2020
Focus: Brand Strategy & Website Design
Location: Mumbai, India

Background

Aditya Birla Group is an Indian conglomerate with 19 different businesses operating across 35 countries and having a workforce of 1.5 lac worldwide.


A UX audit remains one of the go-to solutions to improve a product’s user experience. If your business, product or app is not functioning the way it should or isn’t attracting the right audience, the problem may lie in the user experience provided. A UX audit goes through the entire process of understanding your users, your business, the user experience being provided and potential problem areas, to come up with actionable recommendations that can enhance your user experience.

We conducted a UX Audit for The Answer Store, an Australian startup creating a range of thoughtful lifestyle products that expertly blend…


Since blockchain technology’s popularization in 2008, it has gained immense traction in various industries. In particular, Finance and Capital markets are looking up to blockchain technology as media industry looked up at the internet in the ’90s. Though still in their nascent stages, finance and blockchain industries are complementing each other gracefully. Various features of blockchain, such as immutability, decentralization, and transparency make it appealing to be used in the finance industry.

Talking particularly with regards to banking and finance sectors, millions of dollars worth of funds transfer over a wide range of services and networks. Also, current financial systems…

Swapnil Shinde

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